Brands Hop on the Handbag Wagon Essay Example | Topics and Well Written Essays - 250 words

Brands Hop on the Handbag Wagon - Essay Example The price points for contemporary brands allow their customer to make purchases more often and attractive to a wider market segment in the process. Contemporary brands also have the advantage of tailoring their products towards customer preferences unlike designer brands (Sidell, 2015). This assists the contemporary brands to consolidate their existing clients while at the same time drawing new and varied ones. A disadvantage faced by contemporary brands is the fierce competition they face from established designer brands which have had more experience within the market in relation to brand recognition and consumer loyalty. It is difficult for contemporary brands to launch new products and gain a huge market share immediately. If I was a designer for a contemporary brand, I would focus on consumer research, aesthetics, and quality of my products. Coupled with the price positioning offered by the contemporary market segment, higher aesthetics and quality would ensure that I get to grasp the attention of the market. Consumers would get to appreciate the quality and aesthetics of the bag in relation to designer brands. Consumer research would enable the designer to create a product that is in connection with the customer tastes and preferences. Sidell, M. W. (2015, March 17). Brands Hop on the Handbag Wagon. Retrieved March 17, 2015, from The New School: A University:

Answering the Question Essay Example | Topics and Well Written Essays - 250 words - 2

Answering the Question - Essay Example The industry must have some factors that may attract the investors. Banks is a quick option to raise start-up capital in collateral presence, but the concept is different in the cases of venture capitalists. The investors in ventures scrutinize the company and asses it growth potential, whether there is a chance of whooping great profits within a short time. In short, the company or business idea must have some great market potential in it. Secondly, its remains fundamental option to put self in the investors shoes. Investors are keen and quick to invest in a company with an assuring management team, growing company with a future. Therefore, a business plan must have a clear indicator of the company’s success elements. The entrepreneur must demonstrate full awareness of the target audience. Any good business idea will always have an aspiring investor willing to cash in his resources. Investors vary in their characteristics. Some analyse possibility of assumption control, executive positions, degree of risks and company maturity. The entrepreneur must be aware of the portfolios and profiles of such investors, and this can be made possible through consistent research. Moreover, the business plan and specifically the executive summary dictate the path the business is likely to take. It does establish a close connection between the potential investor and the business (Choe, pg. 45). No confidential information should be added up in a business plan. The plan should be a summation of not more than five pages, articulating the growth strategies, marketing strategies, definition of the products, funds requirements and market entry criteria. Furthermore, to counter the aspiring investor’s inquisitiveness, explain the team one is working with, financial projections, target clients, major competitors, and strategies to outdo the competitors, usage the profits raised and other